One of the new events the festival debuted this year was Jets & Chefs: the Ultimate Tailgate, which took place on Saturday afternoon at Pier 92. In addition to more than 20 game-day cuisine samplings, guests could partake in activities like ladder toss, a game set up in presenting sponsor Pepsi's activation area. The space was marked off by low walls made from empty Diet Pepsi cans.
Pier 94 was packed with brand activations, food sampling stands, and drink stations on Saturday and Sunday for the festival's Grand Tasting. Coffee brand Illy brought its Push Button House, an enormous shipping crate that opens up into a mobile café space at the push of a button. The "house" hosted book signings and chef tastings, and guests could tag selfies taken inside with #IllyCoffee and #NYCWFF for the chance to win prizes, like a coffee maker.
