Columbia Sportswear invited its voluntary team of brand advocates, known as OmniTen, to join company executives and journalists at a retreat in Arizona for the unveiling of the company's new Omni-Freeze ZERO products.
Photo: Courtesy of Columbia Sportswear
Photo booths, like the one used at the February Billboard relaunch party in New York, that encourage guests to share moments from an event to social networks can help boost R.O.I.
Photo: Courtesy of Track Marketing Group
