Concerts

As part of the July run of Pitchfork Music Festival in Chicago’s Union Park, Web-based music store Emusic staged an activation that allegedly read spiritual vibes and frequencies. Inside a small photo booth, consumers could listen to songs from various Pitchfork acts while placing their hand on an electrical plate. The installation then printed out colorful strips that showed their different “auras” for each listening experience. New York-based agency Mother worked with Chicago's Ravenswood Events to produce the unusual experience.