Philips at Bonnaroo
Philips sponsored a silent disco at Bonnaroo. The company provided 400 of its new CitiScape Collection headphones for guests to wear to listen to tunes being spun by two DJs.
Photo: Courtesy of Philips
1. South by Southwest
#1 Music Festival
Austin, Texas
Originally a music festival—and now expanded to film and technology—the fest brings thousands of attendees to Texas every spring. The event has also become a haven for corporate marketers, attracting experiential events, promotions, and partnerships from an array of brands. The SXSW Interactive festival, which marked 20 years in March, focuses on start-up companies. Next: March 7-16, 2014
Photo: Rachael Wright
