
To build buzz for its latest product collaboration with charity organization Feed Projects, Target threw a rustic-Americana-theme dinner party underneath the Brooklyn Bridge in June. Freestanding chalkboard signs set up outside the open-air venue in Brooklyn Bridge Park helped guests find their way.
Photo: Nilaya Sabnis

Also at the Target event, chalkboard menus placed near the bar areas displayed the cocktail hour offerings.
Photo: Nilaya Sabnis

The Southern-hospitality-infused welcome bash at the Engage! luxury-wedding business summit, held in June at the Biltmore Estate in Asheville, North Carolina, featured a chalkboard map that outlined the various locations of the four-part event.
Photo: Andrew Henderson

Benefitgoers entered the space through a long hallway adorned with street signs named after Robin Hood honchos, such as Dubin Ave. (for chairman Glenn Dubin) and Chessa St. (for board director Maurice Chessa).