Wine tastings typically stick to a format that involves stations, swirling, and sipping, but a recent event in Toronto broke free of any staid formulas. Underscoring its company name, Open Wine hosted an event at 2nd Floor in April that had a “Be Open” theme, and guests were encouraged to open themselves up to more than just new types of vino. Plenty of the host company's product was on hand, but tasting the wine was just a jumping-off point for a night that included ping-pong tournaments, liquid-nitrogen doughnuts, temporary tattoos, and lots of tweeting. Guests placed R.F.I.D.-enabled wine glasses down on the so-called “Bird Box,” which was created for the event and pre-programmed with action tweets, which encouraged guests to participate in various activations at the event. The tweets from @Open_Wines included: "Hey @[user], Damn, you look great. Find our photog @textstyles + pose for a photo so we can remember this FOREVER. #BeOPENparty."
