Photo: Nadia Chaudhury/BizBash
Attendees at Ben & Jerry’s City Churned event in Washington received samples of local flavor Capitol Chill, which included ingredients from local businesses Divine Chocolate and Route 11 Potato Chips.
Photo: Courtesy of Ben & Jerry's
Large signage at the entrance to Ben & Jerry’s City Churned event in New York, hosted at Pier 57, invited fans to try the local flavor.
Photo: Courtesy of Ben & Jerry's
At Pier 57 in New York, fans got free samples of Borough Brew, the locally inspired flavor with ingredients from Six Point Brewery, Liddabit Sweets, and Spoonable Caramel.
Photo: Courtesy of Ben & Jerry's
Ben & Jerry’s employees and local volunteers waded into the Sawmill River in Yonkers, New York, to help pull trash and debris from the water during the community build event on July 27.
Photo: Courtesy of Ben & Jerry's
Attendees at the San Francisco City Churned flavor launch outside Tcho Chocolate sampled Ben & Jerry's San Fran-tastic, which included ingredients from Tcho and Kika's Treats.
Photo: Courtesy of Ben & Jerry's
The Brass Monkeys entertained the crowd at the Ben & Jerry’s City Churned flavor launch event in San Francisco.
Photo: Courtesy of Ben & Jerry's
Volunteers at Ben & Jerry’s City Churned community build event painted over graffiti at San Francisco’s Ocean Beach on July 13.
Photo: Courtesy of Ben & Jerry's
Promise Free Food
Ben & Jerry’s dished out about 16,000 cups of free Bonnaroo Buzz, Late Night Snack, and other flavors of its ice cream—and gained more than 2,000 new Twitter followers—during its Summer Scoop Truck Tour in Miami in 2011. The program, managed by Gigunda Group, invited the brand’s fans on Twitter and Facebook to help determine where the truck would stop each day, with the goal of raising the brand’s profile in the Miami market and attracting new customers.
Photo: Courtesy of Gigunda Group
