At HP's live music recording session in Los Angeles, on-site graphic artists translated YouTube users' comments into a highly visual backdrop for the track's video.
SparkleMasters can recreate any photographic or illustrated image entirely out of glistening sequins. The company pin-mounts the tiny plastic discs on individual panels that come ready to hang. When tiled together, each sequin acts as an individual pixel in the image, creating a giant, shimmering mosaic.
10. Other decorative elements inside the Peninsula New York for the property's 25th anniversary included a flower wall with the image of an apple—a nod to the city's nickname—embedded.
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17. In October, the Knot's annual gala for wedding industry professionals took over the New York Public Library. A horn group from Hank Lane Music surprised the crowd by playing from the second-floor balcony before heading downstairs to the main stage.
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For the 2008 event in Toronto, graffiti artist Mike Echlin painted trees against a black backdrop for a haunted-forest effect.
At an HP promotion in Los Angeles in 2013, a palette of black and white created a visually striking scene.
This year's Essence Black Women in Hollywood event also included a Target-sponsored “Power of Our Presence” wall, where guests could pull a message of inspiration; as the messages were removed, images of honorees appeared beneath the star-shaped installation.
The Museum of Modern Art honored Quentin Tarantino in 2012, choosing not to plaster the walls with explicit references to the filmmaker's iconic movies. Instead, the New York art institution crafted a more subtle homage with a color palette of indigo and a commissioned sketch of Tarantino. Nathan Milner's sketch—artwork commissioned by Tarantino that depicted the director and iconic characters from his films—was incorporated into visuals, used on the step-and-repeat, and printed on the dinner program.
The Healthcare Information and Management Systems Society provides trolley service—in the form of an extra-long golf cart—to transport attendees from one end to another down the main aisle of its show floor. For this year’s event at the Orange County Convention Center in February, organizers estimated the one-way distance was nearly a mile, with six trolley stops along the way. In addition to providing a service for attendees, the concept also was a sponsorship opportunity: organizers sold signage space on both the trollies and at the stops. The 2014 conference was the association’s largest to date with nearly 39,000 attendees.
The SEMA Show—short for Specialty Equipment Market Association—positions its more than 2,300 exhibitors on the show floor based on 11 categories, such as tires or racing and performance, so buyers can easily find products that match their interests. New last year, the association worked with a graphic artist to create icons and other custom artwork for each section that was used in signage, collateral materials, advertising, apparel, and more. “We wanted each section to have its unique look and feel, and we wanted it to resonate with our attendees on a visual level. We got a lot of positive feedback that demonstrated to us that they got it,” said Peter MacGillivray, the association’s vice president of events and communications.
The early February event had both "Big Brothers" and sisters and "Little Brothers" and sisters in attendance, so planners catered to both age groups. Kid-friendly decor included highboys with chalkboard surfaces. Jars of colored chalk let guests—both young and old—doodle as they sampled appetizers and drinks.
With a building as grand as the National Museum of Women in the Arts, Wells said he knew a simple paper step-and-repeat would not be adequate. Guests at the dinner posed for photographs in front of a step-and-repeat inspired by boxwood hedges.
After a major move from California to Canada this year, the TED Conference wrapped in Vancouver on Friday. In Target's "Write the Next Chapter" social space, artist Daniel Duffy drew portraits of speakers using their quotes.
For the March 18 launch party for new Washington venue Dock5 at Union Market, producers Bruce Pike of Bruce Pike Productions and Bella Notte’s Sara Bauleke sought to bring the outdoors inside. The Garden Glam theme came to life with a mixture of live trees throughout the industrial space, combined with a wall-length forest gobo.
