Unique Design Ideas

ESPN the Magazine's event took over the River Ranch in Fort Worth. Sports-themed decor included a wall of framed athlete photos.

After sponsoring the Audi Forum in 2008, Marquis Jet and NetJets this year hosted their own daytime party, dubbed "The Hangar at Tampa Bay." Headed up by Tony Berger of New York-based Relevent, the look of the Saturday party for 1,600 was based on the idea of "Margaritaville meets the W Hotel."

Havianas' presence at the Marquis Jet and NetJets party included a giant flip-flop, and guests could customize their own pair.

A boat racing basin, complete with a slalom course, was a highlight at the Marquis Jet event. Held in and around an airport hangar, the 22,000-square-foot venue footprint was also home to an exclusive satellite party for New York-based lounge 1Oak on Saturday night. On Sunday, in the same space, Relevent produced Club 009, a tailgating party for PrimeSport and DeBartolo Sports.

ESPN the Magazine reincarnated it's Next Big Weekend private event for 1,300 guests on Friday night in a 20,000-square-foot tent at 202 South Morgan Street. A lighting installation accented the Patron-sponsored bar, which offered up specialty cocktails.

Some 5,000 guests attended the open-to-the-public portion of ESPN the Magazine's Next event on Saturday, where athletes competed in a cook-off.

Also at ESPN's Saturday event, a Red Bull-emblazoned skydiver landed at the party, which ran from noon to 5 p.m. and featured a performance by Sean Kingston.

Maxim's party on Friday night at the Ritz Ybor saw a smaller crowd of 1,750, but title sponsor Samsung returned with its 26-foot tunnel fashioned from 40 LCD TVs. The party's 1940s Cuban theme was evident in the 47 models dressed alike in high-waisted pencil skirts with pin curls and flowers in their hair.

TK New York's Tracy Kessler produced the Maxim event, adding a celebrity lounge area to the DJ stage. Just as the evening was set to end (at approximately 1:59 a.m., according to Kessler), Benji and Joel Madden decided they wanted to aid DJs AM and Vice in the DJ booth, and Jazzy Jeff also jumped in, performing on a microphone.

Coors Light's party in Orlando on Friday night, dubbed "Apex," was meant to evoke scaling a mountain, so event producer Dan Parente of Bookem Danno brought in snow and fog effects. Also on hand: scantily clad models and dancers donning tiny fur-flecked costumes.

Coors Light's wintry party garnered some 3,000 attendees and featured a performance by Nelly at Hard Rock Live in Orlando.

Nike posters (that some guests later took as souvenirs) covered a wall in SoHo.

At the Zing vodka launch, the press wall took the form of a hedge with 2,000 roses spelling out the brand's name.

The Zing vodka launch sprawled over the private Maloof residence.

Gloved hands poked through a rose-covered wall to offer shots and desserts at the Zing vodka launch.

Guests sipped on specialty cocktails dreamed up by mixologist Nicole Trzaska of NO8.

The event's entertainment included 22 body-painted performers.

A floating fountain and floral arrangements filled the pool.

Statues, tree branches, and topiaries were among the garden elements that appeared to come to life.

A cake was shaped as a giant replica of the brand's bottle.

The evening's desserts included a vast array of red velvet confections.