At the Electronic Entertainment Expo in June in Los Angeles, Nintendo worked with Trade Show Internet to create a Wi-Fi network that could accommodate live blogging and social media sharing by the thousands of attendees at its product launch announcement.
Photo: Ian Framson
11. Make It the Focal Point
Not every event has a stage, but any eye-catching area can be a smart spot to place a hashtag. That was the case with the June 5 release party for the Project X Xtended Cut DVD in Los Angeles. Produced by the Visionary Group, the backyard-bash-style affair for Warner Brothers and Break Media included an 18- by 10-foot pool, which had a banner marked with the event name and hashtag sitting at the bottom.
Photo: Mark Davis
Photo: Courtesy of Breakfast
