13. 'Paper' Magazine's Super Duper Market
13. The Swarovski crystal-covered Heartschallenger ice cream truck was parked outside the entrance to Paper magazine's second annual Super Duper Market in New York. The glittering visual for the flea-market-style affair in August offered passersby frozen treats.
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Photo: Lauren Matthews/BizBash
15. La Roche-Posay Parasols of Protection Promotion
15. Skincare brand La Roche-Posay's street promotion in June brought a colorful suspended installation of branded umbrellas to New York's Madison Square Park.
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Photo: Lauren Matthews/BizBash
In 2013, Hermès hosted its whimsical “Les Jeux d’Hermès,” or Hermès games, in Palm Beach, where an area within the tented party space was transformed into a croquet field with eye-catching chandelier, colorful flags, and cabana seating decked with the brand's iconic silk scarves.
Photo: Matthew Carasella
