At the Sunday-night event, faux industrial beams added major visual drama to tent ceilings. The design of the bash was inspired by the ultimate New York loft, according to producer 15/40 Productions.
HBO and Mediaplacement invited media and celebrity guests for the annual HBO Luxury Lounge at the Four Seasons Hotel Los Angeles at Beverly Hills. At the event, Pandora gifted its rings to guests and provided a mini red carpet—complete with a tiny step-and-repeat wall—for photo ops of hands. It was a logical complement to the adjacent manicure stations.
The sporty expo was held January 9 to 11 at the Orange County Convention Center, and offered clever branding ideas. Recessed shadow boxes decorated the shingled walls of Salt Life's booth, creating the illusion of looking through a window underwater.
Freaker, a maker of fabric bottle insulators, used a box truck as its booth. Staff drove the truck from the company's North Carolina headquarters right onto the trade show floor in Orlando.
To hype the season-five premiere of Archer, FX offered public “man-overs” on January 9 and 10. Inspired by the well-kept character Agent Sterling, the activation was overseen by Awestruck Marketing. In a glass truck set up on the streets of New York, guests received complimentary shoe shines and haircuts.
The seventh annual culinary gathering was held December 13 to 17 at venues throughout Palm Beach County. There was no shortage of cute presentation ideas at the festival, including pulled pork sliders placed atop an appropriately pig-shaped platter at the reception before the Breakers' Savannah-theme dinner.
At the Grand Tasting event, there was a twist on the oversize photo frame. Guests posed with a prop designed like the Instagram app. It had several pre-written hashtags and a username from sponsor Alex and Ani, a jewelry brand.
The Art of Elysium held its seventh annual black-tie gala on Saturday at the Skirball Cultural Center. Guests bid on the event's handcrafted tables, which will be donated to hospitals as surfaces for children to create art.
Chicago's Redmoon Theater, which is known for its dreamy, surrealistic style, recently hosted its first New Year's Eve party. The evening had several fresh ideas for food-and-beverage services, including silk aerialists who descended from the center a giant chandelier to pour champagne for guests.
This week, our roundup of childhood snacks with adult spins included a swanky lemonade stand. Over the summer, the Newport Beach Marriott Hotel & Spa in California launched the Lemon Break. The catering package includes a lemonade display replete with lemon tarts, lemon sorbet, lemon candies, lemon confit, lemon drops, lemon shooters, lemon chiffon cakes, lemon crème brûlées, and more thematic treats.
