Producer Best Events had new freedoms this year when it came to the Weinstein Company’s Golden Globes party: The Beverly Hilton recently removed the giant palm trees that have been in the center of the event space every year. This gave the production team an uninterrupted footprint for the first time in the 15-plus years it has hosted the event. Instead of erecting two tents to work around the palms, the event made use of one large 100-foot round tent, cut in half with a 30-foot extension (that created the shape of a D). The party's sponsors included Marie Claire, Fiji Water, Lexus, and Netflix.
Arrangements of branches and succulents topped Fox's long tables.
Chris Benarroch worked with 15/40 to produce what Benarroch described as “a very sleek look this year" that created "a modern yet luxe environment.” To achieve the look, the team used cream Ultrasuede furnishings, smoked mirrors, and gold and black accents that highlighted sponsor logos.
A dramatic 130- by 24-foot wall covered with red and camel damask patterned draperies created a backdrop while also concealing two floors of hotel guest rooms. Chandeliers encased in glass decked the walls.
Large-scale animated projections—a signature feature of the party—from Bart Kresa added movement to the event space.
The look of the NBC party was inspired by its sponsor Chrysler, with the steel blue and grey tones of the automaker's brand dictating the decor in the space, said Mark Yumkas of event producer Angel City Designs.
Patterned panels added visual interest within the space, which progressed from viewing- to after-party and included a performance by up-and-comers Youngblood Hawke.
