3. Add Them to Activities

When events offer beauty and grooming treatments, guests are likely to feel compelled to share their post-experience transformation, whether it's a new hair look or a fresh manicure. At HBO's Luxury Lounge during the Emmys in Los Angeles, mats under mani stations encouraged social snaps for guests receiving Marc Jacobs Beauty manicures. And at Herbal Essences lounge at BMF's Hard Rock Hotel party during Lollapalooza in Chicago, hashtags on nearby signage encouraged guests to post beauty shots.
Photo: Alesandra Dubin/BizBash

Goombal's main screen has a series of drop-down tabs where users can enter information related to aspects of their events, such as speakers, venues, and sponsors.
Photo: Courtesy of Goombal