
A new art piece on this year’s Coachella Valley Music and Arts Festival grounds called "Mirage," envisioned by festival art curator Paul Clemente and created and executed by experiential design and media company Pearl Media Productions, took the form and architecture of a mid-century Palms Springs mansion, standing at 40 feet tall, 80 feet wide, and 100 feet long. A total of 12 zones of high-tech HD projections made it appear that changing activities were taking place inside the home's rooms and its pool. The project required 18 gigabytes of custom content and more than 70 facets of individual video over the course of the six-day festival.

The line between movie magic and reality was hopelessly blurred at the Warner Brothers party for the American premiere of Harry Potter and the Order of the Phoenix in 2007. Following the film's screening, 900 guests found themselves reimmersed in the wizard world of ancient castles, prophesies, and enchanted fireplaces for the premiere party. In one area attendees could lounge under a ceiling that featured alternating projections of clouds dotting blue skies and stormy weather.

To mark the 25th anniversary of Shark Week, Discovery hosted an event in 2012 that put sharks in the pool of the Beverly Hilton in Los Angeles. They weren't real, of course, but served as convincing projections devised by the planning and production team.Â