A Mid-Century Mansion on Festival Grounds
A new art piece on this year’s Coachella Valley Music and Arts Festival grounds called "Mirage," envisioned by festival art curator Paul Clemente and created and executed by experiential design and media company Pearl Media Productions, took the form and architecture of a mid-century Palms Springs mansion, standing at 40 feet tall, 80 feet wide, and 100 feet long. A total of 12 zones of high-tech HD projections made it appear that changing activities were taking place inside the home's rooms and its pool. The project required 18 gigabytes of custom content and more than 70 facets of individual video over the course of the six-day festival.
Photo: Alesandra Dubln/BizBash
Clear umbrellas and glittering beads hung from the ceiling in the spring area. The sound of falling rain played in the background.
Photo: BizBash
