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February 1, 2014
At the Hennessy V.S. Presents Details at Midnight event at Coachella, guests gathered in a tricked-out teepee.
At the Hennessy V.S. Presents Details at Midnight event at Coachella, guests gathered in a tricked-out teepee.
Photo: Krill Was Here
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Sport Beach ran for four days during the Cannes Lions Festival of Creativity in June in Cannes, France.
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WorldPride D.C. took place May 17-June 8.
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WorldPride DC: How Event Organizers Created a Safe Space for the LGBTQ+ Community in the Nation's Capital
Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
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Members of the panel, from left to right: moderator Tyra Hilliard, associate professor at the University of Alabama; Shawn Bryant, director of meetings for the Ambulatory Surgery Center Association; Rob Noonan, chief of public safety for the Massachusetts Convention Center Authority; Bill Prentice, C.E.O. of the Ambulatory Surgery Center Association; and Katie Hauser, director of publications and digital communications for the Massachusetts Convention Center Authority.
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Hermès opened its new Beverly Hills flagship store with a Bounce-produced party so transformative, it almost felt like an entirely other place and time. And that's exactly what the production and design team behind the nuanced bash was going for: “We wanted it to transport you, so when you were walking into the space, you were really taken into another world. We were trying to achieve a sense of disbelief that you would experience while watching a film or a piece of theater,” said Hermès senior vice president of communications Peter Malachi. About 700 guests found a private warehouse in Culver City reimagined with dreamy vintage Hollywood and French flair, the original inspiration for which was drawn from a scarf specially commissioned for the new store. The red carpet arrivals backdrop mimicked the iconic Hollywood hills and sign.
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The main party filled the trading floor of the museum. As a nod to the building's history as the former stock exchange, artists Niall McClelland and Alex Durlak hung newsprint covered in the words 'buy' and 'sell' from the ceiling.
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See Inside Sport Beach—The Game-Raising Activation That Had Everyone Talking at Cannes Lions
Stagwell's buzzy experience returned for a third year, its biggest build yet.
Sport Beach ran for four days during the Cannes Lions Festival of Creativity in June in Cannes, France.
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WorldPride D.C. took place May 17-June 8.
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Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
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Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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The second-ever Fanatics Fest returned to New York City’s Jacob K. Javits Center June 20-22.
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