Sundance

February 1, 2014
Motorola X Lounge at Sundance Film Festival
Motorola X Lounge at Sundance Film Festival

With a large Motorola emblem as its backdrop, the lounge's bar had slices of tree trunks covering its base.

Photo: Courtesy of Park City Live Lounge
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Members of the panel, from left to right: moderator Tyra Hilliard, associate professor at the University of Alabama; Shawn Bryant, director of meetings for the Ambulatory Surgery Center Association; Rob Noonan, chief of public safety for the Massachusetts Convention Center Authority; Bill Prentice, C.E.O. of the Ambulatory Surgery Center Association; and Katie Hauser, director of publications and digital communications for the Massachusetts Convention Center Authority.
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Hermès opened its new Beverly Hills flagship store with a Bounce-produced party so transformative, it almost felt like an entirely other place and time. And that's exactly what the production and design team behind the nuanced bash was going for: “We wanted it to transport you, so when you were walking into the space, you were really taken into another world. We were trying to achieve a sense of disbelief that you would experience while watching a film or a piece of theater,” said Hermès senior vice president of communications Peter Malachi. About 700 guests found a private warehouse in Culver City reimagined with dreamy vintage Hollywood and French flair, the original inspiration for which was drawn from a scarf specially commissioned for the new store. The red carpet arrivals backdrop mimicked the iconic Hollywood hills and sign.
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The main party filled the trading floor of the museum. As a nod to the building's history as the former stock exchange, artists Niall McClelland and Alex Durlak hung newsprint covered in the words 'buy' and 'sell' from the ceiling.
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