ESPN the Party
The Basketball City party space boasted 75,000 square feet of carpeting and a wall of illuminated football action images. As a starting point for the night, guests could then meander through the rectangular space. "We didn't want people to wait in line," said ESPN events manager Lauren Robinson. "We built the program with activations in pockets of the venue so you feel like you're really roaming the space and traveling among all the sponsor activations until the performance."
Photo: Gustavo Ponce for BizBash
