Provide Props
For a highly visual—and Instagram-friendly—photo opp, social media prompts served as props against a grassy wall decorated with Veuve bottles at the fourth annual Veuve Clicquot Polo Classic at Will Rogers State Historic Park in Los Angeles on October 5. Working with Veuve director of communications Christine Kaculis, BrownHot Events produced the event once again with the chic, subtly branded details that characterize the annual sporting event.
Photo: Claire Barrett Photography
11. Make It Edible
Putting hashtags on food isn't just a tasty idea—it's Instagram bait to boot. An event invitation to the Time Warner Cable Studios pop-up in New York before the Super Bowl came with a hashtag printed right on top of a cake.
Photo: Carolyn Curtis/BizBash
4. Provide a Memento
Services like Instaprint are popping up at many affairs, proving popular with guests as a tangible record of their active social media use. At a fashion show held by USA Network in New York, even the wall the machines were mounted on sported the hashtag, motivating curious attendees to snap a photo and post it via Instagram.
Photo: David X Prutting/BFAnyc.com
12. Print It on Functional Items
A more subtle approach is to use the hashtag on the cocktail napkins. The organizers of Travel & Leisure's first Social Media in Travel & Tourism Awards (the Smittys) in New York on June 7 made sure attendees saw the hashtag when grabbing a bite from a passing waiter or when taking a cocktail from the bar.
Photo: Anna Sekula/BizBash
'In Style' and Warner Brothers Golden Globes Party
A 20-foot-wide shimmering gold metal chandelier included 15,000 hand-tied hanging gold metal disc strands.
Photo: Nadine Froger Photography
Art of Elysium Heaven Gala
Surrealist, imaginative touches filled the unique event space. David Arquette picked up the "Spirit of Elysium" award for his involvement in the charity.
Photo: Michael Kovac/Getty Images for Art of Elysium
BrownHot Events used Signature Systems Group’s "Seagrass" sisal carpet at the tent for Veuve Clicquot’s Polo Classic event in October.
Photo: Courtesy of EventDeck
A warm-weather take on the food-and-drink pairings trend: one-bite paella skewers served with red and white sangria, by KG Fare Catering & Events in New York.
Photo: Courtesy of KG Fare Catering & Events
The Floozy, a cheekily named cocktail served at Hill & Dale, a new gastro-lounge in New York, is made with vodka, fresh lime, simple syrup, and muddled strawberries, then topped with a fresh daisy.
Photo: Courtesy of Hill & Dale
SBE’s XIV Summer Sessions parties will serve the Corzo Watermelon Margarita featuring fresh watermelon juice and Corzo tequila strained over ice with a splash of soda.
Photo: Courtesy of SBE
Maria Zoitas of Maria’s Homemade recommends adding fruit-infused ice cubes to drinks at summer parties. Just add berries, grapes, or pomegranate seeds to the water in ice cube trays, then toss the final product into champagne mixed with hibiscus syrup.
Photo: Courtesy of Westside Market NYC
