Kellogg's dished up thousands of bowls of cereal to hungry New Yorkers at a free pop-up restaurant June 24 to 27 that served only cereal and milk. The Roots performed a free concert that included a cover of the G. Love & Special Sauce song "Milk and Cereal," and guests could record their own version of the song in a private karaoke booth.
Cointreau hosted a soiree at New York's Broome Hotel on June 17. BMF Media repurposed the hotel's existing café with Cointreau accents, including Cointreau-chocolate mousse, mini mandarin tarts, and orange macarons.
Brazil came to Beverly Hills for Svedka’s Rio carnival-inspired Summer Samba party on June 17. Organizers from BMF Media Group bypassed vases in favor of pineapples, which held vibrant flower arrangements.
Portland-based creative agency Roundhouse produced the LA Galaxy fan event, which was held at Lot 613 on June 22, in conjunction with the United States versus Portugal match. The theme—“Join or Die”—was inspired by Benjamin Franklin’s words, and was meant as a rallying cry for U.S. soccer fans.
With the American flag as the backdrop, attendees captured their game-day spirit with a Phhhoto booth, which creates a moving GIF image that could be uploaded to social media with a message and the event’s hashtag, #USofLA.
The event also featured an auction of 10 Brazuca World Cup balls custom-designed by artists from around the world. The auction, plus funds from ticket sales and 25 percent of bar sales, raised approximately $18,000 for the LA Galaxy Foundation.
During the hotel chain’s fan appreciation day event, held in Times Square on May 30, Breakfast set up an Instaprint mosaic grid, which was filled out using social media images labeled with the campaign's hashtag #TravelVictories. Marriott is the official hotel partner of the U.S. Soccer Federation, and American soccer stars Alexi Lalas and Omar Gonzalez are both featured in their new IMG-produced ad campaign.
The opening-night party for the sneaker brand’s World Cup experience took place June 20 at Skylight Clarkson Square and featured a menu from Riviera Caterers inspired by Brazil. Fried plantain hor d'oeuvres topped with queso fresca and guava paste were served on custom-made LED-lighted trays, accented in the country’s colors of blue, yellow, and green.
The weeklong event included an outdoor soccer pitch, where participants could sign up to compete in daily tournaments. The Hall of Phenomenal also played host to viewing parties for select games, and was open to the public from June 21 to June 26.
Guests were able to test out the Nike Magista cleats with this interactive passing game—a kind of digital “Whac-a-Mole.”
A custom-built two-man serving tray, decorated with artificial turf and mini soccer balls, housed bite-size cones filled with Brazilian chicken salad. The menu also included traditional BBQ picanha with mango jicama salad, authentic cheese-stuffed buns, honey-lime glazed shrimp, and homemade churros.
Ardbeg Scotch hosted a World Cup-theme tasting event May 29 at Jack Rose Dining Saloon, where staff wore sporty uniforms in the Brazilian team colors of yellow and green.
Guests played a friendly game of foosball as part of the soccer-inspired event.
Cheryl Cecchetto of Sequoia Productions executed the “romantic rhapsody in red” theme at the 2012 Emmys Governors Ball in Los Angeles with a giant rose concept and copious amounts of the color.
Stoelt Productions upped the excitement for the 2012 Clio awards after-party at New York’s American Museum of Natural History by flooding the event with red lighting.
The 2012 Pencer Brain Trust Gala in Toronto used flamboyant orange hues to support its edgy, rock theme.
Even cocktails at the 2012 Pencer Brain Trust Gala were infused with the color.
Billy Butchkavitz’s design inspiration at HBO’s 2009 Golden Globes party in Los Angeles came from the colorful “emotional architecture” style of Luis Barragán and vintage ’60s textiles. Butchkavitz washed restaurant Circa 55 and the adjoining pool area at the Beverly Hilton in a banana yellow animal print.
Torches floated on lily-pad-like structures in the Beverly Hilton's pool, which reflected yellow decor elements from HBO’s 2009 Golden Globes party.
Lush canopies of natural greenery popped against neon green Lucite tabletops at the Museum of Modern Art’s 2013 Party in the Garden benefit in New York.
At the Greater Washington, D.C., chapter of the National Association for Catering and Events’ annual fund-raising gala in 2012, the Emerald City Lounge was aptly colored and had an eerie feel.
Blue lighting and sequined tablecloths made for a striking look at Ronald McDonald House Toronto’s holiday season gala in December 2012.
Event planner André Wells designed the 2010 Washington Ballet ball around the gala chair’s favorite color. Nearly every shade of purple was used in event, dubbed the “Purple Rain Ball.”
Spoons of Eastern Shore crab were passed on lavender serving trays at the 2010 Washington Ballet ball.
More than 1,200 guests donned white garb for the fresh concept of Dîner en Blanc’s flash-mob-style dinner in New York in 2011.
At UrbanDaddy and Stoli’s launch event in New York in 2012, a pure white room was later transformed into a playful and colorful space as guests painted on the walls and lighting projections filled the room.
At Marc Jacobs’s final show for Louis Vuitton at Paris Fashion Week in October 2013, a set filled with escalators, a fairground carousel, a fountain, and more was rendered in all black.
Inspired by the “power of the press” shown in season 2 of The Newsroom, designer Billy Butchkavitz used a black-and-white newsprint palette for the show’s 2013 premiere party in Los Angeles.
