General Motors and Grand Central Marketing turned three camping spots at El Capitan State Beach into luxury lounges.
Photo: Courtesy of Grand Central Marketing
An artist converted a truck bed into a bar.
Photo: Courtesy of Grand Central Marketing
A big part of the campaign was allowing editors to test drive the new truck’s towing capabilities.
Photo: Courtesy of Grand Central Marketing
The glamping experience included elegantly furnished lounges, games, and roasted marshmallows.
Photo: Courtesy of Grand Central Marketing
