This year, planners put a cap on the number of $25,000 sponsorships, and created a wait list for that level. To ensure that they would secure a table, some companies moved up to the $50,000 sponsorship level.
Photo: Adam Novak Photography
Ideas
May 13, 2014
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![At the entrance to the event, a lemonade stand offered blueberry-lemon-vodka cocktails. During the tasting, planners tried the cocktail and it inspired the evening's overall theme. '[The catering team] came up with a couple lemon cocktails and we fell in love with that one,' Kite said. 'We started saying, 'At the after-party, we should have a hot dog stand, and we should have a newsstand, and we should have a bus stop.' All of these things just started to emerge in our conversations about what would be on an urban street if we could put it there [in the hotel].'](https://img.bizbash.com/files/base/bizbash/bzb/image/2014/05/american_cancer_society_discovery_ball_2014_1274_0185.png?auto=format%2Ccompress&fit=crop&h=167&q=70&w=250)
