ConferencesMay 13, 2014Photos (from left to right): Debra Simmons (Hawkins), Dan Hallman for BizBash (Cappelletti), Courtesy of Rehan Choudhry, Courtesy of Sean MacNeillLatest in HomeSportsSee Inside Sport Beach—The Game-Raising Activation That Had Everyone Talking at Cannes LionsNew York12 New Venues in New York for Summer 2025 Meetings and EventsEvent Production & FabricationWorldPride DC: How Event Organizers Created a Safe Space for the LGBTQ+ Community in the Nation's CapitalEvent Tech & ToolsEvent Tech Check: Cool New Tools for Attendee Engagement, Destination Sourcing, and MoreRelated StoriesHomeCircusHomeTennis mixerHomeOoh la laHomeBevies
![At the entrance to the event, a lemonade stand offered blueberry-lemon-vodka cocktails. During the tasting, planners tried the cocktail and it inspired the evening's overall theme. '[The catering team] came up with a couple lemon cocktails and we fell in love with that one,' Kite said. 'We started saying, 'At the after-party, we should have a hot dog stand, and we should have a newsstand, and we should have a bus stop.' All of these things just started to emerge in our conversations about what would be on an urban street if we could put it there [in the hotel].'](https://img.bizbash.com/files/base/bizbash/bzb/image/2014/05/american_cancer_society_discovery_ball_2014_1274_0185.png?auto=format%2Ccompress&fit=crop&h=167&q=70&w=250)
