The Healthcare Information and Management Systems Society provides trolley service—in the form of an extra-long golf cart—to transport attendees from one end to another down the main aisle of its show floor. For this year’s event at the Orange County Convention Center in February, organizers estimated the one-way distance was nearly a mile, with six trolley stops along the way. In addition to providing a service for attendees, the concept also was a sponsorship opportunity: organizers sold signage space on both the trollies and at the stops. The 2014 conference was the association’s largest to date with nearly 39,000 attendees.
A Hublot helicopter transported V.I.P. guests to the Haute Living and Dom Pérignon-sponsored event. Guests could also arrive to the event via water taxi.
