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LiveKC

September 26, 2014
Hive
Hive

Hive puts the craft cocktail experience on wheels, serving a full bar out of a retrofitted Airstream trailer. Partners Graham H. McKissock and Lance Davis work with hosts ahead of time to develop a drink menu that plays to an event’s theme and incorporates local spirits and seasonal ingredients.

Photo: Courtesy of Hive
Arizona Jeans Company's Arizona Flea
Arizona Jeans Company's Arizona Flea

The J.C. Penney denim brand engaged teens with its bicoastal "Flea" event. On August 27, kitschy trailers at the Los Angeles event provided young guests with cozy—and Instagrammable—spots to relax after participating in the event's interactive stations.

Photo: Michael Buckner/Getty Images for JCPenney
Urban Adventures Quest
Urban Adventures Quest

Urban Adventure Quest turns the city of Dallas into a giant board game. Part Amazing Race, part city tour, the scavenger-hunt-style pursuit is guided via smartphone, and teams try to solve clues and complete challenges all over town. Private groups can participate on their own schedules.

Photo: Courtesy of Urban Adventure
In Kansas City, the American Heart Association's Heart Walk displayed a live feed of social media posts in a large, custom-made hub that prominently promoted the event hashtag and also became a popular photo backdrop.
In Kansas City, the American Heart Association's Heart Walk displayed a live feed of social media posts in a large, custom-made hub that prominently promoted the event hashtag and also became a popular photo backdrop.
Photo: Courtesy of American Heart Association
3. Add Them to Activities
3. Add Them to Activities
When events offer beauty and grooming treatments, guests are likely to feel compelled to share their post-experience transformation, whether it's a new hair look or a fresh manicure. At HBO's Luxury Lounge during the Emmys in Los Angeles, mats under mani stations encouraged social snaps for guests receiving Marc Jacobs Beauty manicures. And at Herbal Essences lounge at BMF's Hard Rock Hotel party during Lollapalooza in Chicago, hashtags on nearby signage encouraged guests to post beauty shots.
Photo: Alesandra Dubin/BizBash
5. Create Subliminal Reminders
5. Create Subliminal Reminders
Sometimes, it's not the biggest message that makes an impact, but the subtle and cleverly rendered one that gets guests' attention. For a look that was well integrated with the venue's existing decor, Pandora launched a new jewelry collection in Los Angeles and emblazoned the Mondrian hotel's bold oversize planters with hashtags.
Photo: Stefanie Keenan
The Austin-based fitness studio Ride Indoor Cycling offers intense indoor cycling during 45-minute sessions, with 36 Schwinn bikes surrounded by brightly colored LED lighting. The downtown studio is available for corporate sessions as well as complete buyouts.
The Austin-based fitness studio Ride Indoor Cycling offers intense indoor cycling during 45-minute sessions, with 36 Schwinn bikes surrounded by brightly colored LED lighting. The downtown studio is available for corporate sessions as well as complete buyouts.
Photo: Courtesy of Ride Indoor Cycling
The Juice, which recently opened in Atwater Village, makes and delivers fresh green elixirs and fruit juice blends, like green apple, lemon, kale, and ginger. There is a minimum of six juices per order for delivery.
The Juice, which recently opened in Atwater Village, makes and delivers fresh green elixirs and fruit juice blends, like green apple, lemon, kale, and ginger. There is a minimum of six juices per order for delivery.
Photo: Courtesy of The Juice
901, Austin
901, Austin

A holiday party may be your last chance to book an event at the 901, a former auto mechanic shop that is only available for events through 2014. Together with the adjacent parking lot, the pop-up space holds as many as 500 people for a reception. A built-in bar is available in the garage.

Photo: Nadia Chaudhury/BizBash
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