To engage attendees, Bacardi gave them the chance to win prizes by playing ring and Frisbee toss games.
Delta flight attendants pushed carts around the party, offering guests mini pretzels and other snacks. The staffers, real attendants for the airline, also passed out tickets that automatically entered guests to win two round-trip tickets to anywhere in the continental United States.
On the upstairs mezzanine at Thrillist's Barbecue & the Blues event, sponsor Samuel Adams had a portable cooler set up to serve draft beer.
One of the new events the festival debuted this year was Jets & Chefs: the Ultimate Tailgate, which took place on Saturday afternoon at Pier 92. In addition to more than 20 game-day cuisine samplings, guests could partake in activities like ladder toss, a game set up in presenting sponsor Pepsi's activation area. The space was marked off by low walls made from empty Diet Pepsi cans.
To get a treat from a Polaroid vending machine at Ocean Drive's Sun Covered pool party, guests had to tweet a code that would activate the machine.
