Lines on the first day of the festival stretched to across the river and wait times were as long as four hours.
The stages for this year's festival were divided by genre and denoted by color: black for metal, punk, and hard rock; blue for hip-hop, R&B, and electronic bands; orange for indie rock; and yellow for comedy.
Holders of the "Ultra Smooth Pass," the festival’s V.I.P. pass, gained entry to the South Austin Country Club lounge at the festival. The passes also came with special viewing areas for all stages.
Designed by Austin hotel group Bunkhouse, V.I.P. guests were treated to food by Cote Catering and Tapas Bravas, along with specialty cocktails and massages.
At Café Bustelo’s lounge, attendees were encouraged to try the coffee, as well as win prizes by spinning the wheel or taking photos at the booth. Assortment of phone chargers were available in coffee tins.
Guests were encouraged to relax at the Shiner Bock Beer Garden, where Jenga and checkers made with the beer bottle caps were set up on picnic tables.
In addition to GIF photo booths, Red Bull set up a claw machine for attendees to try to win stuffed prizes.
Titan the Robot, a robotic entertainment act originally from the U.K., will make its U.S. debut in the Las Vegas market this month. TMEG Productions is the exclusive event partner for the robot, which will be available for corporate events, private events, and trade shows. The Transformer-like robot can be branded with company logos and can perform customized scripts and dialogue for speeches, trade booth activations, and product demos. Titan also performs comedic acts and dances.
