
The cage for the Coney Island corn dogs was intended to mimic the shape of the big-top tents typically seen at the circus.
Photo: Erik Valind

With circus-style acts—dressed in items from the new line—performing throughout the space and displays placed on carts and bright orange-colored blocks, the catering for Ted Baker's Spring/Summer 2014 collection launch event provided an additional visual and entertainment element. For instance, parasols held dangling funnel cakes, and servers were trained to imitate tightrope walkers as they passed the bites.
Photo: Erik Valind

One particularly popular and eye-catching piece was the cotton candy tree, which saw the wispy sweet treats clipped to a willow-tree-shaped metal frame.
Photo: Erik Valind

Mannequins dressed in vintage circus-style outfits formed visual vignettes throughout the museum.
Photo: Carla Warrilow/BizBash

Mync offered guests complimentary last extensions; their staffers wore carnival-style costumes.
Photo: AJ Messier Photography

In the V.I.P. area located in the Rotunda, guests guessed how much a meteorite weighed and the accession date of a glittering pallasite for a chance to win a Birks necklace.
Photo: Carla Warrilow/BizBash

A2D2 aerialists performed during the circus-inspired fund-raiser. Adding rigging to the historic museum was not an option, so A2D2 brought their grounded Cirque-u-l'air rig.
Photo: AJ Messier Photography

Ribbon dancers circulated the event, along with unicyclists, contortionists, and jugglers.
Photo: AJ Messier Photography

A contortionist performed onstage near the entrance of the museum.
Photo: A.J. Messier Photography

At the bar, servers wore suspenders and vintage straw bowler hats.
Photo by Brian Ach/Getty Images for COACH

To access the main space for the event, guests had to walk through a long passageway. As a fun diversion, the producers set up a series of funhouse mirrors that hinted at the presentation's carnival motif.
Photo: Jim Shi

The mac and cheese station was set up as a two-part offering: guests could either select a mini serving placed on a spinach cone off a Ferris-wheel-shaped stand, or opt for a full cup that could be customized with toppings like veggie bacon bits, truffle oil, jalapenos, scallions, or sriracha sauce.
Photo: Jim Shi

Framed pictures advertising the Barnum & Bailey circus topped tables.
Photo: BizBash

Banners advertising Barnum & Bailey's "Greatest Show on Earth" hung throughout the space.
Photo: BizBash