For a party Maxim threw to celebrate January cover girl Michelle Branch in 2004, the magazine's in-house design team created a unique invite: Guests received a white branded ski cap; instead of a price, the tag on the hat carried the event info and served as an admission ticket.
Photo: Courtesy of Maxim
The March 6 event started at 3:33 p.m. and ended at 6:33 p.m., according to the invitation, which was attached to a key matching the ones embedded in the gin bottles. The invite explained that the key was inspired by the one that opens the Parlour, one of the oldest chambers inside the Berry Brothers & Rudd Shop.
Photo: Jika González for BizBash
