Guests could choose from "Underwater Exploration," "High Flying Fun," and "Outerspace Oddyssey" photo booth themes at Target's activation.
Photo: Stefanie Keenan/Getty Images for Sanrio
Old Navy's "Selfiebration"
Old Navy feted its 20th birthday with a “selfiebration” in New York's Times Square on October 16. The brand asked fans to tweet their birthday wishes and upload selfies to Twitter with a #selfiebration hashtag. Participants received recognition on a “balloon billboard.” Covered with 1,000 custom balloons, the 15-foot billboard was created by Deeplocal, which referred to the creation as a “selfie machine.” Deeplocal's software grabbed images with the hashtag from Twitter, and rendered them via inflated balloons on the billboard.
Photo: Deeplocal
Synergy Event Production president Andrew Carroll, who was headlining artist String Cheese Incident's lighting designer for 16 years, curated nighttime lighting designs at Spirit Lake. They included illuminiating tall oak trees and Spanish moss, and projections onto the center lake.
Josh Timmermans
A custom fabricated bar, 15 feet in radius, stood in the middle of the room for the post-ceremony party, with an eye-catching 10-foot-tall Clio Award statue in the center.
Photo: Vero Image
Floating floral arrangement
Feathers not flowers
Mirrored dance floor
White dance floor
Tables, chairs, linens, lounge furniture
Glow in the dark, lighting, gobo
Lounge
La Jolla Playhouse investors' party
