At a Svedka vodka promotion in Los Angeles in 2013, guests played "life-size Jenga" using huge game pieces stamped with the name of the vodka brand.
A modified Twister board replaced the game's classic colored circles with Havaianas flip-flops at a promotion for the brand at Miami's Shore Club in 2009.
A different type of Twister board—this one inflatable—beckoned guests at a 2009 celebration for The Simpsons 20th anniversary. The event took place at Barker Hangar in Los Angeles.
Born in Miami, Sunglass Hut returned to its roots in 2011 for the opening of its largest outpost to date, located on Lincoln Road. At the game-filled gathering, adults and celebrities played chess with life-size pieces set up in the 11 11 Lincoln Road parking structure.
At the July 2014 music festival in Chicago, V.I.P. guests could play checkers at staggered tables or rest on colorful hammocks.
