The centerpiece of the September 5 bash was an interactive wall that measured 120 feet long and 6 feet high. The visual created by Mother New York was divided into sections that highlighted five different locations in North America—New York City, Miami, Los Angeles, Dallas and Toronto—and responded to different movements.
Photo: Courtesy of Target
Motion sensors reacted to guests at the event. In the section of the wall that represented Miami, a model danced for attendees.
Photo: BFA NYC
At each city section, different activities had different results on the interactive wall. For instance, in the Dallas vignette, guests could click through a projector to make different videos play on the drive-in theater screen or pull on light cords to cause different lighted moments happen—like making fireworks appear or turning on a food truck sign.
Photo: Courtesy of Target
Blowing on pinwheels in one section triggered the movement of balloons in the walls video image. In another area, an audio mixer allowed guests to push a lever to start a variety of events: a laser party with dance music, flickering taxi lights, or turning the Williamsburg Bridge lights on with the sounds of a train going by.
Photo: BFA NYC
In Toronto, guests could make Lim turn around on a park bench by taking a picture of, or with, him, or, by eating candy from a dispenser, they could trigger a sequence of all the cast members in the shot to begin eating their picnic foods.
Photo: BFA NYC
