Elite

The Flex Tent from the Flex Tent Company, a subsidiary of Event Labor Works, can be stretched around trees, structures, and rocks and has expandable tent poles that adjust to uneven surfaces. Sizes start at 20 by 10 feet and can increase to any size. As the tents are modular, they can be guttered together or with other structures to form larger spaces. Flex tents are available for rent or purchase in a variety of colors and designs. Prices are available upon request.

The whiskey tent was open on three sides, and, to hide the backs of the bars without closing off the area, Wagner employed a wood-slat design that framed the front corners of the space. She also designed a burlap backdrop with stenciled brand names and brought in distressed bars and barrels. The overall look, Wagner said, had a "woodsy distillery feel."

Tent companies cite an increase in requests for the Arcum tent, which has an arched beam and provides an alternative look to the traditional clearspan structure. Hollywood Tentworks in Pacoima, California, constructed an Arcum tent at L.A. Live for the 2011 N.B.A. All-Star Game.

Karl’s Event Services (917.449.3844, karls.com) in Belleville, New Jersey, recently developed a custom mezzanine-level option to be incorporated into clearspan structures, intended for extra seating niches or V.I.P. areas.

Inspired by the Rose Bowl, the pillows in the lounge area depicted different aspects of the game with three different designs.

Signage encouraged guests to share details from the event on social media sites.

The lounge had clear Plexiglas walls on four sides, giving guests the illusion they were outside.