Signage at the event reminded guests to keep its custom app running on their smartphones in order to activate the iBeacons.
Photo: Debbie Bragg
At 9 p.m., guests received a notification in the event app to visit the main bar to sample a drink made with Malibu rum and served in coconut shells.
Photo: Debbie Bragg
Each section of the party was designed around a specific Pernod Ricard UK brand, such as the Perrier-Jouët Enchanted Garden.
Photo: Debbie Bragg
Pernod Ricard UK replicated the atmosphere of a traditional English country pub—with rustic woods and faux taxidermy—for the main bar at its Summer Party. Organizers named the bar “the National,” in reference to the company’s overall marketing theme of “Shaping the Nation’s Drinking Experiences.”
Photo: Debbie Bragg
The app include drink recipes and information about Pernod Ricard UK brands.
Photo: Debbie Bragg
Faux grass covered the bar in the Jacob's Creek section of the party, which was dedicated to the brand's sponsorship of Wimbledon.
Photo: Debbie Bragg
