Cute Deco

January 31, 2015

Colorful tent

Bar inside tent

5. Astroturf on the Ground

Here's an idea for a thematic viewing area: In 2012, the N.F.L. threw its first fan-focused Super Bowl party in Canada. Sponsored by Bud Light, Toronto’s party took over Sound Academy. On an Astroturf carpet marked with yard lines, tall stools and tables made up the main seating area. A retractable screen was lowered over the stage while the game was on.

Photo: Dale Wilcox for BizBash

7. Athletic Gear as Decor

Consider tying athletic decor—such as football cleats—into event decor. For example, at the 2012 Hudson River Park gala in New York, Matthew David Hopkins of 360 Design Events created centerpieces that incorporated running shoes and bicycle wheels.

Photo: Jamie Watts Photography/Courtesy of 360 Design Events

8. Strategically Placed Helmets

Helmets can also serve as decorative accents. Tables at the premiere of football player Ernie Davis’s 2008 biopic, The Express, featured centerpieces with pom-poms, helmets, and pennants.

Photo: Dale Wilcox for BizBash

8. A Pigskin-Inspired Table Spread

Or, look for a tablecloth that reflects a football theme. At Diffa’s Dining by Design in Chicago in 2013, an elegant tailgate party inspired the vignette from Sparc Inc., designed by Richard Cassis and Hunter Kaiser.

Photo: Barry Brecheisen for BizBash

10. Lots of Solo Cups

Solo cups are an often-spotted component of any tailgate party and can also be a fun, inexpensive way to dress up a football-viewing party. Turn the cups into decor by arranging dozens of them inside the spaces of hurricane fencing to spell out game day messages, as David Stark did for a high school graduation party in New Jersey in 2013.

Photo: Susie Montagna

The campaign's hashtag was printed on napkins to encourage social sharing.

Photo: Nadia Chaudhury/BizBash

Perrier 150th Anniversary

On September 4, Nestlé Waters Canada celebrated the 150th anniversary of Perrier with a soiree at Toroto's Soho House. Decor stayed on brand with flowers tucked into Perrier bottles instead of traditional vases. The event also introduced the sparkling water's new limited-edition bottles, which have bright labels inspired by the work of Andy Warhol.

Photo: Darren Goldstein/DSG Photo

N.F.L. 2013 Season Kickoff Party and Concert

The National Football League kicked off its season Thursday night in Baltimore with a free concert from country star Keith Urban and a V.I.P party where guests could watch the show and stay for the broadcast of the football game. The Ravens logo decorated a bar at the Maryland Science Center, while helmets and branded footballs added detail to the back wall.

Photo: Tony Brown/imijphoto.com for BizBash

Vogue Eyewear's Los Angeles launch party for its campaign with Eva Mendes in 2013 had a playful feel throughout. A step-and-repeat wall made up of logo balloons arranged in a rainbow grid set the sunny, colorful tone for the alfresco affair.

Photo: Alesandra Dubin/BizBash

For the New York premiere of Columbia Picture's Bad Teacher in 2011, a 130-foot step-and-repeat area got 3-D touches in the form of classroom-style elements, including school chairs, desks, and red apples.

At Christie's “Green Auction: Bid to Save the Earth” in New York in 2012, the arrivals area was dominated by a wall of live plants. Many of the flowers used—including phalaenopsis, clovers, cabbage, ferns, and ivy—were replanted following the event.

Photo: Carolyn Curtis/BizBash

A Tiki Bar

The "summer" section also had a tiki bar doling out "Puka Punch." Guests sipped fruity, rum-based cocktails in an area decked with miniature palm trees, umbrellas, lounge furniture, and Astroturf.

Photo: Nakai Photography

Toyota at Lollapalooza

The tent also housed a wall called the "Feel Factor." Built out with prop mushrooms and giant pieces of candy, the wall had prizes hidden within.

Photo: Barry Brecheisen for BizBash

'Vanity Fair' Social Club

Caravents this year produced the Vanity Fair Social Club program, which had a new twist on a photo booth: An activation by sponsor Viktor & Rolf took the form of a floral bed, with a camera positioned above.

Photo: Tommaso Boddi

Flor at Pitchfork Music Festival

Who knew carpet samples could come in handy at a music festival? Chicago-based carpet company Flor handed out some 5,000 squares of carpet so that guests could make their own carpeted seating areas on the grass. When the weather turned stormy on Saturday, guests used the carpets to cover muddy spots on festival grounds.

Photo: Barry Brecheisen for BizBash

A sparkly stage backdrop had more than 38,000 individual hanging reflective discs and an LED logo. There were also bubble machines, LED water geysers, carbon dioxide stage effects, and confetti cannons to keep the crowd energized.

Photo: Vero Image

A 150-foot-long shade structure had 12 custom sails meant to keep guests cool against the summer sun. In anticipation of the heat, Pandora also secured an offsite check-in area at the JW Marriott to keep fans out of the elements and maintain crowd control.

Photo: Vero Image