Photobooths

For the Museum of Modern Art’s film benefit on November 15 in New York, the celebrity arrivals backdrop wasn’t a step-and-repeat of logos but rather a wall of 20,000 fresh crimson-colored roses.

At the Veuve Clicquot Polo Classic, a 3-D arrivals area evoked a vintage flower stand with bottles potted as plants and logo plaques on wooden sticks growing up from moss.

For the opening of New Balance’s first experience store in New York in August, the red carpet backdrop at the V.I.P. preview incorporated real running shoes mounted to a wall printed with the shoe brand’s logo.

Absolut launched a 2011 limited edition bottle on December 1 at Toronto’s TIFF Bell Lightbox. The step-and-repeat employed shelves holding dozens of the new bottles.

During the VitaminWater Rooftop series during the Toronto International Film Festival in September, the Mint Agency created a step-and-repeat that displayed sponsor logos in antique frames.

A custom step-and-repeat was made out of shelves filled with products and logos.

In January, Ross Mathews and the Happy Egg Company feted California's Proposition 2 (mandating that eggs sold in the state must come from hens with larger cages) with an event that included cutouts of chickens placed on the yellow arrivals carpet for 3-D effect. The event was at West Hollywood’s Palihouse.

The Museum of Modern Art’s annual Party in the Garden in New York in 2013 had a modern, tropical motif. Accordingly, the arrivals backdrop included plenty of greenery, which was accented with logos from MoMA and sponsor Cartier.

A 2013 event partnership between jewelry and accessories brand Stella & Dot and liquor company Midori resulted in a 3-D press wall enlivened by emerald green colored objects—accessories from the line like sunglasses and necklaces, alongside the brightly colored bottles.