Rope lines and rock walls created a tangible link to the virtual reality experience guests saw in the Oculus Rift headset.
Photo: Courtesy of Hill Holliday
In the product display area, a sculptural goat head made from Merrell's Capra hiking boots was a popular photo backdrop.
Photo: Courtesy of Hill Holliday
Merrell opened its lounge to the public during the day and used it for private events at night.
Photo: Courtesy of Hill Holliday
At the Sundance Film Festival, Merrell displayed its shoes on angular fiberboards that looked like rough mountainsides.
Photo: Courtesy of Hill Holliday
Actors dressed as Candy Crush Soda Saga game pieces as part of the mobile game's launch. Actress Molly Simms (pictured, center) also attended the event.
Photo: Bryan Bedder/Getty Images for King
A spray of purple soda covered a New York taxi as part of the performance introducing Candy Crush Soda Saga. Barricades used in the performance had the event's #Sodalicious hashtag.
Photo: Bryan Bedder/Getty Images for King
A 20-foot illuminated candy bear floated down Broadway to end the show.
Photo: Bryan Bedder/Getty Images for King
To promote Rosanna Pansino's baking channel on YouTube, Allied Experiential recently made over SoHo’s Little Cupcake Bakeshop with an Angry Birds theme.
Photo: Courtesy of Allied Experiential
People magazine: Make Me a Star Tour promoted “World’s Most Beautiful Woman” issue with a lounge, makeovers, and cover photo sessions at Wal-Marts and other retailers.
