Guests who visited the retailer’s tent had the opportunity to customize a Macy’s- and iHeartRadio-branded T-shirt, as well as the chance to win a prize by wearing the shirts throughout the day’s festivities.
Guests who received branded airbrush tattoos at the Jim Beam station served as walking advertisements for the brand as they roamed the iHeartRadio Village.
In the park, Samsung's Galaxy Experience had several tents with different activities. In one tent, guests could use the Galaxy Tab S to order lemonade. Using Samsung's new streaming service, Milk Music, guests then picked a favorite genre of music, which matched up with a particular flavor of the drink. Those who liked indie music, for example, were offered strawberry lemonade. PMK-BNC handles marketing activations for the brand.
In another area of the Galaxy Experience, guests could take selfies on the Galaxy S 5, then use a Milk Music dial to change the filter. The lounge had carpets and tufted leather couches that lent a homey vibe.
In the brand's V.I.P. area, Catering by Michael's offered a champagne popsicle bar. The treats came in flavors such as honeydew-ginger and blackberry-rose.
Guests who signed up for Red Bull Sound Select could charge their phones for free in secure lockers within the tent.
In a V.I.P. area known as the "Lolla Lounge," Dobel Tequila offered drink samples at a sleek pop-up piano bar.Â
On the festival's main grounds, The Pitchfork Review hosted a carnival-style booth. Strung up with lights and sparkling gold streamers, the tent had a balloon-pop game that guests could play to win free or discounted subscriptions to the publication.
Inside the Jim Beam tent, guests could play free arcade games or foosball.
Guests lined up to read the "missed connections" notices, which posted a branded wall.
BMF Media Group returned to the Hard Rock Hotel to host the "It's so Miami Lounge" throughout the weekend. Covered in AstroTurf, the sunny fourth-floor space had lounge areas, live DJs, and plenty of sponsor activations. Barefoot Wine & Bubbly (pictured) sent in a sand sculptor. Â
The pop-up shop also had the festival's daily lineups posted on its wall as a handy reference for guests.
