NBA All-Star Game

Three tents sprawled over L.A. Live for the official N.B.A. All-Star Game's televised preshow on Sunday, with production by the N.B.A. and 15/40 Productions.

Bruno Mars performed as part of the pregame show.

On Saturday, Jay-Z and LeBron James hosted their annual Two Kings and Sprite Spark Parks charity event, plus dinner and an after-party presented by Bing. The Strategic Group produced.

During the day, the two took to the Los Angeles Boys & Girls Club in East L.A. Later in the evening, they headed to Craft and CAA for the dinner and after-party. Beyoncé and Kanye West were among the guests at the dinner to hear speaker Steve Ballmer, Microsoft's C.E.O. After dinner, guests migrated over to the CAA building for sets by DJs D Nice and DJ Mick Boogie.

Tom Colicchio oversaw the menu for the Two Kings dinner presented by Bing.

Hennessy Black made its presence strongly known on All-Star weekend, with four nights of events at Boulevard3.

Hennessy Black logo gobos decked Boulevard3 for the event series, produced by LFB Media Group and BrownHot Events.

Hennessy Black's events at Boulevard3 included the "All-Star Fashion Night Tip-Off" presented by the Athletes Versus Cancer Foundation on Thursday; Chris Brown's official All-Star party on Friday; a ceremony for Kobe Bryant, the first athlete to have his hands and feet imprinted at Grauman's Chinese Theatre on Saturday; and the finale event on Sunday with Nicki Minaj.

Adidas and Snoop Dogg co-hosted an event during All-Star weekend with performances by Snoop, Chris Brown, Game, Far East Movement, Warren G, and DMC.

The event celebrated the launch of the Snoop Dogg and Adidas footwear and apparel collaboration for spring 2011.

The Adidas and Snoop event at the Standard Downtown included Snoop Dogg and DMC singing “My Adidas."

Chris Brown performed amid dozens of iconic Adidas logos.

Skullcandy's All-Star Kickoff Party on Thursday featured logos galore for the headphone maker.

Skullcandy's party included a performance by rapper Rick Ross.

The Skullcandy event took to the Grammy Museum, steps from where the main-event action would take place on Sunday night at L.A. Live.