samsung

Samsung launched its Galaxy Note II on the West Coast with a high-design event at interior designer Kelly Wearstler's private home.

Tony Schubert and Event Eleven made use of a three-day load-in to build an 80- by 40-foot tent on the home’s tennis court, where four custom-built activation pods allowed guests to interact with the new device.

Toro y Moi and Kendrick Lamar entertained the intimate crowd of about 300.

By the pool, Event Eleven constructed a 20-foot round stage and built curved LED panels behind it to follow the contour of the pool house, showing custom graphics and imagery.

In the blue carpet arrivals area, LED tubes bordered logos to comprise a custom press wall.