In keeping with the themes of the Milk Music program, the Vine Studio allowed participants to create their own personalized Vine videos with the direction of a stop-motion artist. Props were color-coded to the genre theme that each person picked. The idea was to “become the genre,” according to one of the artists working in the space.
Attendees lined up to participate in the different sections of the Samsung Galaxy Experience Lounge out on the festival grounds. Each area was named after a musical genre from the Milk Music app, like the dance section, which offered flash tattoos.
In addition to streaming performances from the nearby Honda-sponsored stage and showcasing the 2015 Honda Fit EX-L car, the Honda Lounge had a dedicated selfie area set up in a yellow container, with angled mirrors for participants to easily take photos of themselves.
The Amurica photo booth was housed in a small camper that could fit as many as 10 guests at a time. Inside, the walls were covered with knickknacks and lights.
Ten winners of the festival’s golden bracelet were given special access to the festival’s Golden Porta Potty. The winners were also given 10 tickets each to hand out at their discretion. The gold-painted single Porta-Potty was air-conditioned and included Wi-Fi, an array of high-end toiletries like perfume, and a screen streaming performances from the festival stages so visitors wouldn’t miss a second of music.
The three-lane, three-story, neon-lit slide at IFC’s carnival allowed three people to glide down on burlap sacks. For those not partaking in the ride, there was a spot where they could take selfies.
Visitors to Spotify House were able to create personalized digital mosaics using albums covers from their top listening habits at the photo booth, designed by Brigade.
To promote its new music-streaming radio station, MixRadio, Nokia brought an on-site musicologist to Spin magazine's Day Party. The musicologist asked users questions about their musical tastes and then prescribed a playlist, which was shared through an N.F.C. tag.
