Booth ideas

At the Kohl's Launch of Juicy Couture, an elaborate press wall of roses was inset with a sparkling logo. The event took place at the John Lautner-designed Sheats-Goldstein residence in Los Angeles in September.

Pandora hosted its first "Hearts of Today” honoree luncheon at the Montage Beverly Hills in November, where a decorative press wall had logos framed in purple roses set against lush hedging.

Vogue Eyewear's Los Angeles launch party for its campaign with Eva Mendes in 2013 had a playful feel throughout. A step-and-repeat wall made up of logo balloons arranged in a rainbow grid set the sunny, colorful tone for the alfresco affair.

For the New York premiere of Columbia Picture's Bad Teacher in 2011, a 130-foot step-and-repeat area got 3-D touches in the form of classroom-style elements, including school chairs, desks, and red apples.

The Veuve Clicquot Polo Classic is known for its whimsical decor done in the brand's signature yellow-orange color. In 2013, the Los Angeles event included a vintage flower-stand-style step-and-repeat. In addition to flowers, bottles were potted like plants and logo plaques on wooden sticks were planted in moss.

One way to get an event's message out is to write it in a way that's too big to miss. The Angelina Jolie movie Salt premiered in Los Angeles in 2010 with 12-foot-tall letters that spelled out the film's name in eye-catching graphic form.

With a headliner like Kanye West and sponsor Cartier helping to underwrite the event, the Museum of Modern Art had no trouble drawing a big crowd for its annual Party in the Garden in 2011. But as in years past, the institution's planning team sought to widen its base of supporters even further and find new ways to keep the spring fundraiser fresh. To bring guests straight into the cocktail area and create more of a grand backdrop for the arrivals, the planning team used the Abby Aldrich Rockefeller Sculpture Garden's gates as the event's entrance, and marked it with a striking leafy topiary embellished with MoMA and Cartier logos.

Prabal Gurung and Target launched their design collaboration with an elaborate carnival at New York’s Pier 57 dedicated to love, the inspiration behind the vibrant collection. Held in February, the pre-Fashion Week event served as a sneak peek to the limited edition line of apparel and accessories before it hit Target stores. On the fantasy city street where the carnival took place, a flower shop–style setup played double duty as the step-and-repeat. Inspired by a scene in the Prabal Gurung for Target TV commercial, the buckets of fresh flowers stood on tiered platforms, creating a wall of florals with small signs carrying the Target and Prabal Gurung logos rising from within.

For its annual film benefit in 2011, the Museum of Modern Art honored director Pedro Almodóvar. As a subtle way to acknowledge the Spanish heritage of the director, the organizers added red-hued touches to the minimalist space. To switch things up, MoMA reconfigured the layout, receiving guests through the 54th Street side of the museum rather than the 53rd Street entrance. This new perspective gave producer KCD the opportunity to make a statement in the arrivals and check-in area while not detracting from the modern space and the night's honoree. The celebrity arrivals area was marked by an enormous wall designed by Raul Avila with more than 20,000 red roses.

Benefit took over a Johnny Rockets restaurant that had closed in 2015, covering everything in pink and repurposing some of the existing 1950s-inspired elements for its pop-up space.

The entire restaurant and outdoor space was covered in the brand’s signature bubblegum pink color.

Visitors could watch product demonstrations and test out the new Roller Liner liquid eyeliner product on site.

A soapy kitchen sink overflowing with faux bubbles served as a popular photo opp.

Mirror manufacturer Riki Loves Riki provided the branded countertop mirrors, which featured magnets so guests could attach their phones to easily snap a selfie.

Guests could pose on a retro scooter with a sidecar on the patio area.

Vintage candy vending machines were repurposed and stocked with Benefit products.

Roller-skating servers were costumed in ‘50s-style uniforms.

Brand reps were on hand to assist guests with Benefit products.

Guests could score swag from a sticker-decorated claw machine.