At its booth, Acura set up several small informational tables that projected images of its cars onto smoky condensation that rose up from the tabletops. Using an iPad-like interface, guests could explore different aspects of the vehicles and even make images larger or smaller by putting a hand close to the smoky screen.
In keeping with the Beetle's cheeky sensibility, Volkswagen created an immersive experience where guests could experience the world of the Beetle from a pod-like setup— complete with interactive videos—meant to mimic sitting inside an actual Beetle.
During Art Basel in 2014, the artist Mr. Brainwash finished an art installation at the launch party of new restaurant Cibo Wine Bar South Beach. He spray-painted over a collage of luggage tags marked with Miami's "MIA" airport code.
Temporary tattoo brand Tattly offered six custom designs created for Art Basel at its “Parlor Station” in the Miami Beach Botanical Garden. The Brooklyn-based company is a partner of Art Basel’s crowdfunding initiative, which Art Basel and Kickstarter founded to promote select nonprofit visual arts organizations.
The lounge featured hip-hop apparel, and guests could listen to playlists curated by Q-Tip at headphone stations. Decor elements such as a bowl full of pagers, sneakers hanging by their laces from overhead power lines, and catering trays plastered with albums from artists such as Lil’ Kim continued the theme.
The art collective Dawn of Man created digital projections at Mondrian South Beach, presenting them on unusual surfaces such as the hotel's pool after it had been covered in ping-pong balls. A number of different images were on display during the Objekt Magazine & Ruinart Party December 3.
Artist Jay West created a live art installation by applying paint to two bikini-clad models and guiding their movement on a canvas.
Museum of Modern Art Design Store opened its first pop-up during Miami Art Week. Located at Delano and working with the Skateroom, the store featured a limited-edition series of skate decks featuring artwork by Andy Warhol, made in collaboration with the Andy Warhol Foundation for the Visual Arts.
The cycling studio SoulCycle previewed its offerings at an outdoor pop-up at 1 Hotel South Beach, where it plans to open a studio in January. While riders sweated through a workout, artist Gregory Siff created a custom installation on site using acrylic paint and paint pens on wood panels. The pop-up, which ran December 1 to 4, also featured live DJ sets.
Guests tried out an interactive oceanic virtual reality experience called “Cry Out: the Lonely Whale Experience” at a December 4 event sponsored by Dell at Maps Backlot. The actor Adrian Grenier, Dell’s “Social Good Advocate,” curated an oceanic art gallery and announced the launch of his Lonely Whale Foundation.
