The signage at the event tied into the product's creative campaign, which used black and white with a pop of yellow.
Photo: Courtesy of JackThreads
Taking advantage of the venue's indoor pool, members of the Aqualillies synchronized swimming troupe performed for guests, who viewed their underwater routine from a window in the entrance. Their uniform of black swimsuits and high heels set a stylish tone for the fashion event.
Photo: Courtesy of JackThreads
Display cases for the sunglasses comprised clear cubes atop clean black pedestals. Yellow lighting maintained the event's color scheme.
Photo: Steve Mack
Guests could instantly share animated GIFs from the Studiobooth photo booth to their social media sites. They posed wearing frames from the collection as well as with basketballs in hand.
Photo: Courtesy of JackThreads
Pastry chef Dominique Ansel served desserts, including his chocolate chip cookie shots with milk.
Photo: Courtesy of JackThreads
Napkin Killa, an artist who creates caricatures on cocktail napkins, had his own station at the event where he drew portraits of guests.
Photo: Courtesy of JackThreads
Taking over the home's library was the Mountain Dew ​K​ickstart ​Lounge, which featured a color-blocked product display.
Photo: Courtesy of JackThreads
The event took place at the SoHo townhouse 214 Lafayette Street, which offered activities on several floors. About 280 guests attended the event.
Photo: Steve Mack
