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Exhibition

March 18, 2015
Logos
Logos

Shiraz Events designed the registration desk at the FN C.E.O. Summit in Miami Beach in 2013. The bold blue and yellow table featured a grid behind it featuring the summit logo, and it held flowers and candy jars with white treats.

Photo: Javier Sanchez
Costumed Attendants
Costumed Attendants

For a Catch Me if You Can screening in New York in 2011, Stella Artois transformed the restaurant Casa Lever into a 1960s airport lounge. The hostess stand was remade as the departure gate counter, where guests could check their tickets against a seating chart.

Photo: Joshua Dalsimer
Apothecary-Inspired
Apothecary-Inspired

At the WWD Beauty C.E.O. Summit in 2012 at the Breakers Palm Beach in Florida, the apothecary-inspired registration desk held different-sized jars filled with colored liquids, cotton balls, and Q-tips. Pink peonies in white vases, bright-colored towels, diffusers, and WWD magazine issues also adorned the desk.

Photo: Sonja Garnitschnig
At the check-in table, organizers gave each guest an R.F.I.D. card and invited them to link it to their Twitter and Facebook accounts.
At the check-in table, organizers gave each guest an R.F.I.D. card and invited them to link it to their Twitter and Facebook accounts.
Photo: Nadia Chaudhury/BizBash
For the 15-minute tasting experience, guests sat at one of two 25-foot tables made of walnut and black glass.
For the 15-minute tasting experience, guests sat at one of two 25-foot tables made of walnut and black glass.
Photo: Nadia Chaudhury/BizBash
A personalized welcome message appeared in front of guests when they put their R.F.I.D. cards into a designated slot of the tasting mat on the right.
A personalized welcome message appeared in front of guests when they put their R.F.I.D. cards into a designated slot of the tasting mat on the right.
Photo: Nadia Chaudhury/BizBash
The interactive tasting tables, created by Havas Adrenaline and Moey, displayed information about the products being tasted. Guests who had linked their R.F.I.D. cards to their Twitter and Facebook accounts could also use buttons on the tasting mat to instantly share the experience on social networks.
The interactive tasting tables, created by Havas Adrenaline and Moey, displayed information about the products being tasted. Guests who had linked their R.F.I.D. cards to their Twitter and Facebook accounts could also use buttons on the tasting mat to instantly share the experience on social networks.
Photo: Nadia Chaudhury/BizBash
As a Johnnie Walker 'Master of Whisky' talked about the different flavor palates of the Black and Double Black labels, the table displayed the ingredients and aromas in the different types of scotch.
As a Johnnie Walker "Master of Whisky" talked about the different flavor palates of the Black and Double Black labels, the table displayed the ingredients and aromas in the different types of scotch.
Photo: Nadia Chaudhury/BizBash
At the Gold Label Reserve bar, bartenders served cocktails of the Scotch mixed with craft sodas dispensed from custom siphons.
At the Gold Label Reserve bar, bartenders served cocktails of the Scotch mixed with craft sodas dispensed from custom siphons.
Photo: Nadia Chaudhury/BizBash
In addition to sampling cocktails made with Johnnie Walker products, guests could also taste the whiskey straight.
In addition to sampling cocktails made with Johnnie Walker products, guests could also taste the whiskey straight.
Photo: Nadia Chaudhury/BizBash
A card catalog displayed coasters with recipes for the cocktails served at the event.
A card catalog displayed coasters with recipes for the cocktails served at the event.
Photo: Nadia Chaudhury/BizBash
In one corner of the venue a video explained the brand's history. A map and nautical decor to reflected its introduction to a worldwide audience by ship captains who carried it around the globe.
In one corner of the venue a video explained the brand's history. A map and nautical decor to reflected its introduction to a worldwide audience by ship captains who carried it around the globe.
Photo: Nadia Chaudhury/BizBash
A pixelated version of brand's logo illuminated a tall panel in the back of Fair Market.
A pixelated version of brand's logo illuminated a tall panel in the back of Fair Market.
Photo: Nadia Chaudhury/BizBash
Web Fair Virtual took place on the Hyperfair platform, which allows attendees to create virtual representations of themselves, or avatars, to move around the online environment and interact with one another.
Web Fair Virtual took place on the Hyperfair platform, which allows attendees to create virtual representations of themselves, or avatars, to move around the online environment and interact with one another.
Photo: Courtesy of Web Fair Virtual
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