Running

Asics hosted a lighting ceremony for its citywide spotlight activation at the Devoe House in the Hollywood Hills.

A V.I.P. party featuring a lighting ceremony incorporated Asics footwear into the decor, including illuminated sneakers that dotted the path along the red carpet.

Asics and L.A. Marathon executives pushed a button on a lighting board display at a V.I.P party to signify the lighting was underway.

Guests at the V.I.P party watched as 27 spotlights along the 26-mile marathon route lit up the night sky.

Organizers covered the swimming pool at the Devoe House to maximize lounge space for guests at the V.I.P. party.