Design

Illuminated signage offered a rustic take on the brand's names and logos.

At the Target and Toms collection launch event, two 16-foot-tall teepees evoked the spirit of adventure in the kids' section.

The floor plan was meant to mimic a neighborhood street, with a wide center aisle and street signs designating each wood-framed area.

Road signs at the entrance not only established the theme of a road trip, but also gave guests directions to the various stations set up inside Cedar Lake for Old Navy's spring 2015 preview.

Adjacent to the City Break vignette was the first of the event's food stations, a farm stand designed to recall what travelers might find on the side of country roads.