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During South by Southwest in Austin, Texas, this past spring, FX promoted its new show The Strain with by-appointment private mini bedrooms with pillows and a tablet for watching the program.

At South by Southwest, the Mashable House also let visitors nap or watch a motivational video in energy pods.

Artist Julijonas Urbonas’s “Oneiric Hotel” installation attempts to recreate experiments to induce lucid gravitational dreams, where dreamers would fly, fall, and levitate. Participants in his sleepovers would wear headbands that measure their rapid eye movements and ankle cuffs meant to alert but not wake them.

B-and-Bee makes stackable, honeycomb-shaped sleeping pods designed for music festivals.

At the Huffington Post Oasis during the 2012 Republican National Convention, guests could rest inside an EnergyPod from MetroNaps. Sleep medicine experts from Harvard Medical School were also on hand to offer consultations.

Old Navy invited an all-ages crowd to celebrate spring at Fig & Olive in Los Angeles with the brand's style ambassadors Emily Current and Meritt Elliott. The so-called “On the Road” event had an Americana road trip theme with a colorful map motif. A bluegrass band performed at the Old Navy event on an unfinished wooden stage in front of a colorful backdrop that resembled wide-open road trip scenery.

Last summer, Svedka hosted a Rio carnival-inspired party in Beverly Hills to fete its new mango-pineapple and strawberry-lemonade flavors. The colorful event design included fruits arranged in a logo decor piece that floated in the pool.

At the Coachella festival last year, Forever 21 hosted its so-called “Party in the Sky,” where two cranes hoisted the event’s DJ booth into the air. The booth was made out of a shipping container painted in bright neon colors.

In February, the Anheuser-Busch-owned beverage brand Shock Top launched its summer seasonal Lemon Shandy beverage at a Southern California lemon grove. There, guests dined on warm-weather fare served at a long banquet table, dressed simply but eye-catchingly with citrus-colored buckets of the brand’s beverages.

Design Industries Foundation Fighting AIDS held its second annual Picnic by Design fund-raiser on a New York rooftop in 2013. There, the interior and lifestyle design company Steilish created a scene inspired by The Wizard of Oz that included fabric poppies, votive candles covered in ruby-red glitter, gingham napkins, and a picnic basket designed to mimic the look of a hot-air balloon.

For an Arizona Jeans Company event targeting millennials in New York last year, Mexican-style paper lanterns and flowers hung from the ceiling for a vibrant look and feel.

One area was inspired by a 1960s London nightclub and was flush with neon hues. Buffets in the area were swathed in stretch patent vinyl.

Macy’s returned to Los Angeles on Friday with its 30-year-old "Passport Presents Glamorama" H.I.V./AIDS fund-raiser fashion show. The event took on a "British Invasion" theme that saw dancers shaking their stuff in front of a colorful '60s-inspired backdrop.

Ribbons of video at the TNT/TBS upfront, designed by Mike Rhoads, started on the sides of the stage and twisted into the floor, where stars from the different series came out to speak with guests.

Google Cardboard goggles accompanied some of the interactive portraits, letting visitors peek inside the lives of Joanna DeLane, a struggling actress in Los Angeles; street artist Ron English; urban explorer Thomas Midlane; and musician King Tuff.

The Lincoln Park Zoo in Chicago gave its annual summertime ball a "Great Cats-by" theme this year. To channel the interior of a grand East Coast estate described in F. Scott Fitzgerald's novel, Frost's David Kelly worked with designers from Event Creative to hang a cluster of ornate chandeliers form the top of the dinner tent.

Hosted by Rocco DiSpirito, who was celebrating the release of his book Now Eat This! Italian, Thrillist's event on Friday served all types of barbecue complemented by take-home bags of brownies from Fat Witch. To add branding to the Hudson Terrace, the lifestyle Web site placed its logo within the chandelier and on the side of the building.

Clear umbrellas and glittering beads hung from the ceiling in the spring area. The sound of falling rain played in the background.

Todd Events made a wedding held inside a large barn in Aspen seem more intimate with two tall signature bars and scattered seating and food station vignettes. Hanging glass globes appeared to lower the ceilings.

Matthew Parker Events crafted lighting fixtures for a speakeasy-themed wedding using hats from a party supply store, decorative ribbon, corded wire, and filament bulbs.

For a wedding at the King Plow Event Gallery in Atlanta, Bold American Events & Catering designed an upside-down centerpiece of yellow tulips and glass globes that hung above the head table.

On the second night, outdoor seating fanned out in an X shape.

Poison performed at the first party, where silver tufted seating and billowing black drape lent a retro '80s glam look.

A beer bar and vintage arcade games provided a casual look and feel.

A lounge with a political theme included graphic representations of several Washington monuments rendered in a look inspired by artist Shepard Fairey’s iconic “Hope” poster for President Obama's 2008 campaign. AIPAC liked the look so much, staff adopted it as branding for a print campaign.

The staging stayed the same for events held in a convention center ballroom, but the seating expanded and contracted depending on the size of an event, from a lunch for 2,800 guests to a breakfast for 500.

The Village Marketplace, which served kosher meals to the delegates, was designed in style of an Israeli shuk marketplace. Creating a smooth flow as the delegates moved through the space was an essential part of the design.

Another lounge had an olive grove theme. To mimic the look of live olive trees, Hargrove created café tables with stainless steel trees sprouting from them. The trees were topped with translucent lampshades printed with an olive tree pattern. Contemporary furnishings and bright accents rounded out the look.