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Idea Book

March 22, 2015
Special Olympics Chicago's Chicago Polar Plunge
Special Olympics Chicago's Chicago Polar Plunge

On March 1, Lady Gaga and Vince Vaughn were among the 4,500 shivering individuals who dipped into Lake Michigan for the Special Olympics Chicago's Chicago Polar Plunge. Actor Vince Vaughn served as the "V.I.P.," or "Very Important Plunger," at the event. To promote the actor's appearance, a social media campaign used the hashtag #VinnyDippin.

Photo: Chicago Photo Press
California Science Center's Discovery Ball
California Science Center's Discovery Ball

The California Science Center's Dead Sea Scrolls exhibit—the largest exhibit of the scrolls ever presented outside of Israel—inspired the institution's big fund-raiser on March 7. During the cocktail reception, guests could interact with and snap photos of live goats and a shepherd.

Photo: Nadine Froger Photography
Converse "Made By You" Light Box Installation
Converse 'Made By You' Light Box Installation

For its recent marketing activation, “In Their Chucks: 360°Experience,” Converse allowed fans of the brand to step into the sneakers (and lives) of some real people with a virtual reality experience. From March 2 to 7 in New York’s Flatiron district pedestrian plaza, Converse set up a gallery, which featured 15 light boxes displaying images of different Chuck Taylor All Star sneakers. Google Cardboard goggles accompanied some of the interactive portraits, allowing visitors to enter the worlds of street artist Ron English, musician King Tuff, and urban explorer Thomas Midlane.

Photo: Courtesy of Converse
Old Navy's "On the Road" Event
Old Navy's 'On the Road' Event

Old Navy invited an all-ages crowd to celebrate spring at Fig & Olive in Los Angeles on March 14. The so-called “On the Road” event had an Americana road trip theme with a colorful map motif. A bluegrass band performed at the Old Navy event on an unfinished wooden stage in front of a colorful backdrop that resembled wide-open road trip scenery.

Photo: Michael Simon/startraksphoto.com
Rihanna's Diamond Ball
Rihanna's Diamond Ball

From our look back at the season's biggest benefits, the benefit for Rihanna's Clara Lionel Foundation was held in December at the Vineyard of Beverly Hills in Los Angeles, and had a "diamond" theme that was reflected in glittering decor. The glass dinner tent was decked with elaborate crystal chandeliers, and tables incorporated hanging crystals. The team from SO Events spent a week leveling the hillside ground on which the tent was installed.

Photo: Getty Images
The Walrus Gala
The Walrus Gala

Based in Toronto, the Walrus Foundation hosted its annual gala on January 21 at the Fermenting Cellar. The event had a gold theme, and guests got miniature treasure boxes filled with chocolate gold coins as favors.

Photo: Courtesy of the Walrus Gala
Museum of Science and Industry's Black Creativity Ball
Museum of Science and Industry's Black Creativity Ball

Held on January 24, the museum's gala offered several food stations from Sodexo. At one station, a portable, mess-free version of a salad offered greens in a crispy shell; dressing was drizzled on with a pipette.

Photo: J.B. Spector/Museum of Science and Industry Chicago
Asics Event
Asics Event

Los Angeles Marathon sponsor Asics lit up the race’s stadium-to-sea course with 124 spotlights that soared into the night sky on March 13. To celebrate the partnership, a V.I.P. party at the Devoe House in the Hollywood Hills incorporated Asics footwear into the decor, including illuminated sneakers that dotted the path along the red carpet.

Photo: Jonathan Moore/Getty for Asics
ASD MarketWeek
ASD MarketWeek

ASD MarketWeek, a biannual event that combined nine consumer goods trade shows inside the Las Vegas Convention Center March 1 to 4, moved its V.I.P. reception to a lounge on the show floor. In one corner of the reception, a camera crew recorded testimonials from attendees about the show.

Photo: Courtesy of Emerald Expositions
Apothecary-Inspired Check-In Desk
Apothecary-Inspired Check-In Desk

Here's an idea for a springy check-in desk: At the WWD Beauty C.E.O. Summit in 2012 at the Breakers Palm Beach in Florida, the apothecary-inspired registration desk held different-sized jars filled with colored liquids, cotton balls, and Q-tips. Pink peonies in white vases, bright-colored towels, diffusers, and WWD magazine issues also adorned the desk.

Photo: Sonja Garnitschnig
Gelée Shots
Gelée Shots

Not to be confused with more pedestrian Jello shots, Blue Plate Catering in Chicago served lots of "gelée shots" this year. The solid beverages come in flavors such as champagne, garnished with citrus cells and gold leaf.

Photo: Courtesy of Blue Plate
Latest in Home
WorldPride D.C. took place May 17-June 8.
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WorldPride DC: How Event Organizers Created a Safe Space for the LGBTQ+ Community in the Nation's Capital
Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
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Event Tech Check: Cool New Tools for Attendee Engagement, Destination Sourcing, and More
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Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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Top Trending Stories on BizBash: June 2025
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Event Production & Fabrication
WorldPride DC: How Event Organizers Created a Safe Space for the LGBTQ+ Community in the Nation's Capital
The massive celebration was a challenge for many reasons, but the global Pride event was still authentically D.C. Hear from organizers at Destination DC and Capital Pride Alliance.
WorldPride D.C. took place May 17-June 8.
Event Tech & Tools
Event Tech Check: Cool New Tools for Attendee Engagement, Destination Sourcing, and More
BizBash takes a deep dive into the newest tech solutions for events of all types, plus the latest must-know industry news.
Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
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Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
These companies broke through the noise with creative activations, events, and experiences that engaged attendees, fans, and consumers.
2025 Industry Innovators Article Image Brands
Opinion & Experts
Top Trending Stories on BizBash: June 2025
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
Experiential Marketing, Activations & Sponsorships
Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
LinkedIn, Spotify, Canva, Pinterest, Meta, and dozens of other top brands showed up in a big way at the world’s most creative week. Take a look inside their splashy activations.
LinkedIn's Rooftop & Studio
Sports
Fanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second Year
The second-ever Fanatics Fest was a championship-size arena where $200 million in memorabilia and countless celebrity sightings meshed with high-energy activations and experiences that nodded to the culture and swagger of NYC.
The second-ever Fanatics Fest returned to New York City’s Jacob K. Javits Center June 20-22.
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Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience
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Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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9 New Venues in Chicago for Summer 2025 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Chicago.
The Talbott Hotel
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The Future of Meetings Is in Cincy
Cincy is redefining what's next in meetings and events.
Downtown Cincinnati's $240 million reimagined Duke Energy Convention Center
Experiential Marketing, Activations & Sponsorships
Block Party: See How Minecraft Was Transformed Into an IRL Video Game
The popular game has been turned into an interactive in-person experience that just opened in Canada.
Visitors embark on a rescue mission with a team of fellow Minecrafters.
United States
7 Event Venues in St. Louis That Will Wow Attendees
From an architectural playground and museum to a luxury hotel, visitors are sure to be pleasantly surprised.
1. City Museum
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50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
Here’s a look at some steal-worthy ideas we spotted in June 2025.
The pop-up brought the magazine to life through live hair demonstrations by local stylists, along with immersive moments designed to honor the legacy, creativity, and versatility of Black hair.
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Turning Corporate Messaging Into Human Storytelling
A thoughtful approach to content, design, and production
Garret Gray, president of Cotality's Protect Business Unit, opens the general session.
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